Answers to Your Biggest Marketing Questions
In the days of Mad Men, advertisers had one job: to create great ads Those ads were used in print, tv and radio. Consumers received information from the brand and their friends. It was all fairly...
Author: Sharon Suchoval
Why I Won’t Like Your Facebook Page (Even Though I Like You)
Follow us on Facebook! You see that everywhere now. On the back of utility trucks. On restaurant windows. In the corner of TV shows. Follow us on Facebook! But most of the time…I won’t. Why? Because...
Lessons from a McDonalds Drive-Thru
I took my dog to the vet this morning and found myself in the McDonalds drive-thru to get something to drink. As I pulled up to the order board, I received a warm greeting...
I’ve Read 50 Books This Year. These are the 26 I Recommend
Some people watch TV. I read. Some people play video games. I read. Some people walk and daydream. I walk and read. Here are the 26 books that I’ve read this year, that I have...
How Periscope Will Revolutionize the Music Industry
Everyone is buzzing about Periscope, the new live-streaming app for Twitter. As with any new platform, the start is a little bit bumpy. People are live-streaming themselves walking through the mall and eating their...
3 Reasons Your Local Business Should Advertise on Facebook
As a local business, your options for reaching your audience can seem overwhelming. Local papers? Local magazines? Local flyers? I would like to suggest that you advertise with a company based in Menlo Park,...
Why People Hate the Cable Companies (and How Not to Be Like Them)
Everyone loves the introductory rates when you sign up for a new contract with a cable company. You generally get your cable for about half the price…even cheaper if you bundle it with internet...
Want to Make Money in Your Business? Give Things Away for Free
I was just listening to a podcast with Pat Flynn and Anthony Vennare where Pat Flynn told a story about a time that he went to Chipotle, ordered his burrito and when he reached the...
United Airlines and The Value of a Kiss
Airlines are often caught in the crosshairs between the dream and the reality of travel. People love to tweet about their bad experiences with airlines and there are days where it must be absolutely...
Small Business Marketing for St. Patrick’s Day
Today, my family and I went to a local St. Patrick’s Day parade. It’s a massive event and we wanted to find a better parking situation than we had last year. When I went...
